Oracle Eloqua - Industry Leader in Marketing Cloud Service

NOVEMBER 01, 2020 06:39 AM

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Customers today expect relevant, personalized content at the right time and channel. Impressive customer experiences are essential for any organization's marketing activities; therefore, organizations always search for top marketing tools to execute a significant growth opportunity.

Organization's Expectations with a Marketing Automation Platform:

Simplified marketing process to streamline all arduous and time-consuming processes.
Automating repetitive tasks so marketers can spend more time planning and decision-making.
Assistance in eradicating human errors.
Improve efficiency and revenue to save time, money, and effort.

Oracle Eloqua Marketing Automation offers B2B marketing automation for creating campaign designs, lead scoring, firmographic data, and sales tool integration. The automated marketing process includes email marketing, web, display, search, and social media to help organizations plan, coordinate, manage, and measure campaign results across different channels.

Oracle Eloqua Marketing Helps B2B Companies Overcome the Following:

Fragmented Customer Experience
Lack of Sales Alignment with Marketing
Difficulty Integrating Technologies
Increase Conversion and Improve Return-on-Investment
Quality of Leads
Limited Budget
Content for Relevant Conversations
Legislation and Data Privacy
Disparate Data

Oracle Eloqua marketing cloud class lead management and cross-channel campaign functionality connect you with the right buyers, leading to a higher conversion rate. Based on real-time behaviors and preferences, Oracle Eloqua helps the marketing team create a unique cross-channel experience. Oracle Eloqua sales tools are paired with content marketing to give buyers unified intelligence and insight. It enables sales to connect with relevant communications at appropriate times and quickly identify the key buying signals.

Oracle Eloqua technology helps marketers grow their marketing activities and go to the length and breadth of their campaigns. An effectively utilized marketing automation can act as a central hub for all marketing activities while organizations increase and see results in the following:

Marketing and sales opportunities
Marketing-qualified Leads (MQLs) and Sales-qualified leads (SQLs)
Customer retention and loyalty
Chances for upselling and cross-selling
Conversions and sales
Better lead management and nurturing
More substantial alignment between sales and marketing
More efficient and organized campaign management
Stronger coordination between multiple channels, such as email, the web, display, social, etc.
Using data to correctly segment, target, connect and engage with prospects, leads, and customers

FAQs

What is Oracle Eloqua, and what key benefits does it offer?
Oracle Eloqua is a marketing automation platform primarily aimed at B2B organizations. It helps businesses plan, coordinate, manage, and measure the results of campaigns across multiple channels, including email, web, display, search, and social media. Key benefits include streamlining marketing processes, automating repetitive tasks, reducing human error, improving efficiency and revenue, enhancing lead management, and fostering more substantial alignment between sales and marketing teams. It aims to deliver relevant, personalized content to customers at the right time and channel.
What are some common challenges faced by B2B companies that Oracle Eloqua helps to overcome?
Oracle Eloqua is designed to address several common pain points in B2B marketing. These include a fragmented customer experience, a lack of alignment between sales and marketing teams, difficulties in integrating various marketing technologies, struggles to increase conversion rates and improve return on investment (ROI), issues with the quality of leads, limited budgets, challenges in creating relevant content for conversations, concerns about legislation and data privacy, and the presence of disparate data silos.
How does Oracle Eloqua contribute to improved lead management and nurturing?
Oracle Eloqua enhances lead management and nurturing by facilitating better segmentation, targeting, connection, and engagement with prospects, leads, and customers. It helps identify Marketing-Qualified Leads (MQLs) and Sales-Qualified Leads (SQLs), enabling marketing and sales teams to focus on the most promising opportunities. The platform improves the coordination between multiple channels, such as email, web, display, and social media, to deliver a consistent and personalized nurturing experience.
How does Oracle Eloqua facilitate a more substantial alignment between sales and marketing?
Oracle Eloqua strengthens the alignment between sales and marketing by providing a unified intelligence insight into buyer behaviors and preferences. Pairing up sales tools with content marketing enables sales teams to connect with relevant communications at the appropriate time and identify key buying signals faster. This coordinated approach ensures that both teams work towards the same goals and use the same data, leading to more effective collaboration.
What kind of marketing opportunities does Oracle Eloqua provide?
By using Oracle Eloqua, companies can increase marketing and sales opportunities and marketing-qualified and sales-qualified leads. They are also more likely to see customer retention and loyalty and more chances for upselling and cross-selling. The marketing automation offered by Eloqua can also lead to more conversions and sales.

If you are prepared to take the subsequent step to have best-in-class applications to drive sales, brand, and customer loyalty, the right Oracle Marketing Cloud partner can deliver the combination of these applications to businesses based on the requirements of the industry's richest data sets and most adaptive intelligence so marketers can deliver irresistible, consistent, and connected experiences to companies with a competitive advantage. Contact us today to get started!

About SMACT Works

SMACT Works is a technology-focused systems integrator and IT/ERP consulting firm. We deliver end-to-end consulting, managed, and implementation services for Oracle Cloud Applications, IaaS & PaaS, On-Premise PeopleSoft & EBS Applications. Headquartered in Dublin, OH, we have a global presence with North America and Asia offices. We are an Oracle Gold Partner Cloud Standard, ISO 9001, and 27001 certified delivery organization serving customers with Excellence and Integrity.